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The
client was struggling and frustrated with a difficult and seemingly
intractable marketing challenge. Traditional brainstorming and
problem solving approaches had produced little. The meeting
threatened to end again with no tangible results.
Looking across the table
I asked him to, “Think back to a time when things were humming
along, you were confident of future sales, life looked spectacular
and you just felt great all over, a time of peak performance. What
was happening? What did it look like? What were you feeling? What
sounds were you aware of?
Take a moment now to
remember fully, realistically, details you saw, heard and felt when
you were in that peak state”
The client resisted for a moment, then, since nothing else had
worked, tried it. There was a moments silence and I asked “what was
different then from now? How can we apply what was happening there
to our current situation?”
The client began to
describe the earlier time and within moments the atmosphere in the
room filled with excitement as whole new approaches to marketing
their company developed…
Ask
yourself what you and your organization would be like if you were
performing at that level more consistently.”
At Reede
Creative Services, we specialize in helping individuals and
organizations perform more effectively and consistently. We do this
by helping you build from your positive, strengths based core.
What can Reede
Creative Services do for you? |